Search Engine Marketing - Use Pay Per Click advertising to drive immediate, highly targeted traffic to your website.

Search Engine Optimisation strategies that use ‘natural’ search results, are very effective, but can take a while to generate traffic. Using Pay Per Click (PPC) search engine marketing such as Google Adwords (the ‘sponsored links’ that appear down the right-hand side of every Google search results page), can deliver immediate results by sending highly relevant leads from a search engine to your website. Running campaigns side by side with your search engine optimisation strategy can also give users confidence, as you will be appearing in both the natural search as well as the 'sponsored links'.

Reach out to 86% of internet traffic!

Not only do your Google Adwords targeted campaigns appear on the Google search engine, they also appear on the Google Network which reaches out to 86% of all internet traffic! Appearing next to searches that contain keywords and triggers that you specify.

How does it work and what can Redhead media do?

Using a daily budget and targeted preferences, we can manage your individual campaigns or campaign groups, each containing targeted adverts which are triggered by keywords from searches that we specify.

For instance, if we are interested in selling golf umbrellas and someone has typed into Google "golf umbrellas" we can make sure that the advert appears. As we are in control of exactly when the advert appears, we can make sure that when someone types in phrases and words that are relevant to your service or product, your advert appears. When someone clicks on your advert, they are directed to a page that we specify (a landing page), your budget is deducted (thus the term 'Pay Per Click') and subsequently, if the landing page is well designed and has targeted content, the users complete your call to action (buy, enquire, download etc).

Who will write the ad and what should it say?

We work closely with you to help write the adverts so they are optimised, attention grabbing and have great calls to action for the user to follow. If your advert is written poorly with no real call to action, your advert will not perform as well as it could.

How can I monitor the results?

Performance of the campaigns are supported by a number of statistics that allow us to improve and adjust the adverts. This way we can fine-tune the ads so that they are always performing better - which means, less cost per click. The statistics also link-in to the Google analytics platform where you can further track users across your website.

Take advantage of our unique approach

Contact us on 0845 554 0122 or email hello@redheadmedia.co.uk to find out more about our email marketing service. We can arrange to visit you, talk through your needs & make some recommendations - you can also come to our office in Haslemere and try some delicious biscuits!