Make your website work harder in a tough economic climate

In a down economy like the one we see today, what strategies can you employ to maximize your return on investment from your website and online marketing? First, and most importantly, it’s essential to keep your website content fresh and current. ‘Easier said than done’ you may think, but all it takes is a little planning and regular maintenance. Think about any new products or services you’ve introduced recently.

Are you running special promotions, seasonal offerings, sale items or introductory pricing? Are there changes in your company, new people who have joined the team? What are the latest trends or issues in your business, how do these changes affect your customers, and what are you doing to do to respond to new developments? Your customers want to know, and keeping them informed via your website, email newsletters or blog shows them you care about their issues and you have solutions to offer. You may also consider introducing alternative forms of media into your site. Video clips demonstrating new products or customer testimonials can be very effective in reaching out to customers.

This may also be a good time to review how your website is organised. Is the home page clear and easy to navigate? Does the content and usability (ease of use) direct your visitors to the pages you want them to see? Are there appropriate calls to action, e.g. click for more info, click to join our email list, click to add to your shopping basket, etc? Review your site regularly. Better yet, have someone else take a look. Ask your customers for their feedback. Minor changes and regular content updates will keep the all important search engines happy and your customers coming back. Leaving it until the site needs a major overhaul is more likely to result in lost business, lost opportunity and an expensive redesign from scratch.

Click and download our easy to use website review checklist to make sure you are getting the best return, in any economy.

Call the Redhead Media team now for a free consultation - 01428 788170.

Category: website design, what's happening...
Tags: credit crunch, website checklist, website performance