Online Video: Filming, producing and uploading to your website.

Effective use of online video engages and converts potential customers. We know we don’t need to waste time convincing you about the power of the internet as a key component of your overall marketing strategy. But what can you do to increase the number of visitors, make your web presence even more engaging and convert visitors into paying customers? The answer: online video. As YouTube, BBC iPlayer and other video/tv catch-up services become part of our lives, we are open to video and click where we see one. This gives your business an excellent opportunity - not to mention that Google places video in its search results.

What is so special about using video online?

Online video is said to offer an extremely high level of engagement. A recent consumer study by Work Research revealed that the very highest level of attention given to online video, is found to be when the user is engaged in focussed, task-driven activity, such as researching a particular business (just like yours!). This mindset is said to lend itself to an “unusually high receptiveness”. You can take advantage of this by including online video on your website. This is a great opportunity to introduce yourself, your business, your products and services and deliver key marketing messages in a positive manner differentiating your business from your competitors, increasing the human feel and customer conversion.

What will online video do for my business?

You should find that the finished piece is engaging, entertaining, informative, appealing and reflective of your business. It should work hard for you, encouraging positive action from your website, such as generating more enquiries and purchases. As with everything we do, the point is to drive more business your way, and stay focussed on return on investment. Google is already including video as part of its search strategy.

What is included in the video service?

The process includes spending time with you to work out the best style of video for your business, then working with you to plan ahead for filming, including sorting out the location, people and script-writing if required. Our clients tend to really enjoy the filming process, and we work with you on the day to get it just right. Once it is ‘in the can’, we set to work editing and producing your video. Once the video is complete, we can incorporate it to an existing site, or to include it in your new website. The video can also be uploaded to YouTube and other video websites to further increase the reach of the message, particularly if the video contains viral content.

Take advantage of our unique approach

If you would like to talk to us about how online video can positively effect your business  call 0845 544 0122 or email hello@redheadmedia.co.uk. We can arrange to visit you, talk through your needs and make some recommendations. We can visit you or you can come to our office in Haslemere and try some of our delicious biscuits!