Content Management Systems. Be in control. Add promotions, blog posts and more...

Stagnant websites are bad websites. Don’t spend time and money on a great new website and then leave it to fester. Think about any websites you have visited in the past where the information was out of date. People are easily put-off by seeing out-of-date information – such as a Christmas promotion still showing in April! Or a note on the home page saying ‘last updated 18th July 2004’. We tend to think there is not much going on, or perhaps they have gone out of business? Not to mention that sites with old content are not liked by search engines.

Why do I need a content management system (CMS)?

Keeping the content of your website up to date is very important. A content management system helps you keep content fresh and interesting for users of your website, it shows that you are active in your field, and that you are keeping up with the latest developments. It also increases your chances of achieving and maintaining a high search-engine ranking, as the search engines give higher ratings to websites with lots of relevant content. Basically, the more compelling and interesting content you have on your website, the better it is for user and search engines - a search engine's goal is to provide relevant up to date information to its users! Blogs are a form of Content Management System in that they give the user to change and add content.

What will Redhead Media do for me?

Depending on your requirements, we can either develop your very own content management system from scratch, to specific needs within your business, or we fully-customise for you the very best and most flexible and advanced open-source or licensed CMS software available. (See box below for more about ‘open source’).

How easy will the CMS be to use?

We do include training, documentation and support, so that anyone who needs to use it knows how. Here’s a really simple example of how you can use a content management system:

• Step 1: Log In
• Step 2: Delete Christmas promotion / Replace with New Promotion
• Step 3: The result

Important things to consider when choosing a content management system

Your selection of content management system should always be driven by your needs as a business. Content Management Systems range from very simple publishing platforms adding news & events etc. to complete workflow control and complex user rights management.

The design and usability is also another key component - when we talk about design the content management system should adhere to web standards and be search engine friendly with clear, understandable urls (www.me.com/aboutme/ not www.me.com/index.php&page=12&id=@@@@@34444) the latter means nothing to you, search engines and potential users.

Open Source solutions

The rise of the internet has encouraged collaboration, development and enhancement of online software, solutions and systems through an interactive and passionate community. Systems and solutions that are developed via the open source route are often feature-rich and modular where any individual can add value based on their own business' needs and then releasing this to the wider community. From a content management perspective, this means that you are not relying on any one person or company to maintain, support and enhance your solution once it is up and running - a common problem with proprietary systems and solutions.

At Redhead Media we take full advantage of open source systems to deliver excellent solutions to our clients. We are fans of PHP, MySQL - most of the open source solutions are based around these common and powerful platforms.

Take advantage of our unique approach

If you are wondering whether a content management system could help you and your business call 0845 544 0122 or email hello@redheadmedia.co.uk. We can arrange to visit you, talk through your business requirements and make some recommendations (you may not even need a CMS!) You are also very welcome to visit us here at Longdene House in Haslemere, (where you can try some of our delicious biscuits!)