A blog can enhance your online profile and credibility, attracting more potential customers.

A blog (short for ‘weblog’) can be one of the most powerful online marketing tools available to you. By adding or incorporating a blog to your website, you are able to add new content to your site in the form of comment, announcements, and articles that are relevant to your website users/potential customers. Doing this will benefit your business in many different ways:

Be a leader in your field

Keeping a blog is also the ideal way to establish you or your business as a leader in your field. Both consumers and business customers are more likely to want to buy from a business that they perceive to be ‘expert’ in whatever it does.

Great for search engines

Having a blog on your website helps build and sustain a high search engine position. Search engines like Google, love lots of relevant and fresh content on websites. By generating content that is unique and interesting, people are likely to be attracted to your site and link back to your website enhancing your search engine optimisation strategy. The more, the better – it’s almost that simple.

Little and often

Blog posts should be regular if possible, but they don’t have to be particularly long, and they can be from different people within the organisation. A simple example might be a hair salon’s blog – one week the Head Colourist could post a comment about a celebrity trend for a certain shade of blonde, and the next week the Managing Director could post a short piece about a new brand of hair products now available in the salons. Anyone reading or subscribing to this blog via an RSS feed may well like the look of that colour or that product and make an appointment or purchase.

Integrate the blog into your site for relevance and promotion

The blog can be targeted on your site directing users to relevant articles that support your specific service or products (also keeping users on your site for longer) and exposing them further to your expertise, brand and depth as a business. Ensuring that users can access relevant supporting information about services, research and articles you have written is good We can design your website so that you can easily add new blog posts through a very user-friendly interface. This way, you are in control of your blog, and you are less likely to need to pay for updates.

RSS feed delivered across the internet

RSS or really simple syndication is a mechanism used to distribute content and information around the internet. Your blog posts are translated into XML code and then made available where users can subscribe to your feed. This means that every time you update your blog, subscribed users are notified and can read the latest news or information in their RSS reader. Additionally, you can publicise your feed using services like FeedBurner (owned by Google) where each time you update your blog, your feed is distributed across the internet to news and information sites. When you see an orange icon in the right-hand side of the address bar or the word RSS you can click and subscribe (much like the Redhead Media RSS feed).

In summary, a blog…

• Keeps your content fresh and interesting for users (and search engines!)
• Helps to establish you and your business/brand as ‘experts in the field’.
• Helps in a VERY BIG WAY with search engine optimisation (SEO). More about SEO
• Lets users know about new products, services ,promotions, events etc.
• Can save you money, by negating the need to pay for lots of updates.

Take advantage of our unique approach

If would like to know more about how a blog can help your business please call 0845 544 0122 or email hello@redheadmedia.co.uk. We will be happy to arrange a meeting to talk through your business requirements and make some recommendations. We can come to you or you can visit us here atLongdene House, Haslemere (where you can try some of our delicious biscuits!